The Most Visited Sites on the Web (Well, Sorta)

April 10th, 2021 by dayat Leave a reply »

Yes, we know Google is smarter than you and they reinforced this today by releasing the top 1,000 most visited sites on the web. Not much of a shocker that Facebook claims the top spot, but the numbers are absolutely staggering.
Category: Social Networks
Unique Visitors: 540,000,000
Page Views: 570,000,000,000
Reach: 35.2%

What is even more interesting is how far MySpace has fallen from their dominate position in the vertical only a few years ago. They now rank as follows:
Category: Social Networks
Unique Visitors: 72,000,000
Page Views: 27,000,000,000
Reach: 4.7%

Little Facebook, 7.5 x more UV per month, who would have ever imagined? Creep much? Each Facebook’er averages about 1,055 PV’s per month. I’ll be the first to admit I’ve creeped the hell out of some Facebook profiles but that number is just outrageous.

What is even more noticeable on this list is the absence of the “noodz”. The footnotes do indicate that porn, ad networks, private content sites and pages with load issues weren’t ranked. So basically just the porn and the networks were stripped here.

I’ll tell ya what, throw the porn in there and they will start to clog up the top 20. Although I can’t imagine anything will give Facebook a run for their money at this point in time. Take a look over the list and see if you can spot the “next one”, just keep in mind that Facebook basically was nothing 5 years ago.

Check the list.

What I also can’t help but notice is that this looks to be an extension of Google’s recent push for increased investment in the AdWords platform. Google has been actively promoting the platform via direct mail for the past 6-8 months with several mailers hitting my desk this year. Incorporating an indicator to establish if the listed sites feature online advertising seems like an indirect ploy to increase interest in these locations, many of which are within the Google content network. Just some food for thought, I’ll leave it there.

An in-field media marketing expert aka a Digital Ninja, dedicated to providing value-added consulting services to customers along side the sales organization of one of Canada’s top media companies. The expertise of myself and my fellow ninja’s extends across the media landscape from traditional directional media options to new and emerging digital solutions – with a specific focus on search engine marketing and search engine optimization.


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